About The Project
Royal Oaks in Sun City, AZ, exemplifies the evolution of senior living dining, transforming six distinct venues into modern, functional spaces. Embracing a “Modern Desert” aesthetic, the design blends contemporary elements with Arizona’s natural beauty. Each venue—Thrive Coffee Shop, Oasis Market, Wild Cactus Bistro & Grill, Sonrei Expo Restaurant, Willow Reserve Wine Room, and 1983 Pub—was thoughtfully branded to enhance identity, efficiency, and experience. Features like a robotic busing system, self-checkout market, and live cooking demonstrations elevate service and engagement. This renovation sets a new standard for senior living, seamlessly integrating design, branding, and operations.
Project Team
We extend our gratitude to our partners for their collaboration on this project and for enabling us to bring it to fruition!
The HUB Design Innovation and Hospitality Services, LLC
Design Consultant and Operational Optimization
Food Service Design Process
Culinary Programming
Space Planning
BIM Modeling & Configuring
Millwork Engineering & Detailing
Mechanical, Plumbing/
Electrical Rough-Ins
Specialty Conditions
Before & After Royal Oaks Dining Venues
See the difference for yourself!
Wild Cactus Bistro & Grill
1981 Bar & Lounge
Sonrei Full-service Expo Restaurant
Willow Reserve Private Dining
3D Renderings
Architecture, Food Service, Interiors & Branding cover critical coordination elements that can often clash and require delicate coordination details. Visualizing them in real-time allows each discipline to cover any potential gaps. The design team used this process to collaborate and communicate concepts to the client.
The Completed Space
Photography Credits: © Michael Duerinckx
Branding Process
SCOPOS initiated the branding process by immersing in Royal Oaks’ mission and vision. The goal was to craft an identity that seamlessly integrates with the "Modern Desert" aesthetic, reflecting the natural beauty and sophistication of Sun City, Arizona. By engaging with stakeholders, including residents and project partners, we ensured that each venue's brand would resonate with the community’s lifestyle and expectations.
Through this strategic branding approach, Royal Oaks now offers a dining experience where each venue tells a compelling story, enriching the lives of its residents through thoughtful design and branding.
1. Brand Strategy
Each dining venue within Royal Oaks was assigned a distinct identity that enhances the overall experience while maintaining a cohesive connection to the community.
The strategy focused on:
The strategy focused on:
- Defining the unique personality and ambiance of each venue
- Aligning visual and verbal branding elements with the "Modern Desert" theme
- Ensuring clarity in service positioning for intuitive guest experiences
2. Naming and Concept Development
Each venue received a carefully curated name and branding concept that embodies its purpose and atmosphere:
- Thrive (Coffee Shop): A brand revolving around thriving health, independence, and morning inspiration. The playful typography is highlighted with accents of action that conveys energy, movement, and self-reliance.
- Oasis (Market): Implies a welcome respite and plays on the place in the desert where you find relief and nourishment. The visual identity integrates a palm tree within the letter "O," doubling as a fresh tomato leaf, symbolizing sustenance and renewal.
- Wild Cactus (Bistro & Grill): A playful, vibrant brand that mirrors the lively southwest-inspired decor, infusing the space with a desert bloom’s bursts of color and spontaneity.
- Sonrei (Expo Restaurant): Derived from the Spanish word meaning “I smiled,” this name reflects the joy and warmth of a full-service dining experience, reinforcing Sun City’s bright and welcoming spirit.
- Willow Reserve (Wine Room & Private Dining): A refined and elegant brand, blending the existing ‘Willows’ name with ‘Reserve,’ evoking the exclusivity of aged, small-batch wines. The design incorporates a sophisticated icon resembling a seal of authenticity.
- 1983 (Upscale Pub Bar): A nostalgic yet modern brand that pays homage to Royal Oaks’ founding year. The design features playfully integrated numbers with open font that fosters a sense of intimacy.
3. Visual Identity & Design Development
SCOPOS' branding and interior design teams collaborated to develop:
- Custom typography and color palettes that reflect the essence of each venue
- Logos and graphic elements that create recognizable and memorable identities
- Signage, menu designs, and digital assets that seamlessly integrate with the space’s aesthetics
4. Implementation
Once finalized, the brands were applied to physical and digital touchpoints, including signage, staff uniforms, menus, and environmental graphics. The integration ensured:
- A consistent visual and experiential flow between venues
- Reinforcement of each space’s unique character within the overall community brand
- A seamless and intuitive experience for residents and guests
When working closely with the clients designing Royal Oaks, we wanted to create a space that felt both inviting and connected to its Arizona surroundings. By blending modern desert aesthetics with the region's natural beauty, we brought in contemporary elements that reflect the local landscape while enhancing the overall experience. The result is a dynamic, functional design that feels fresh and elevated, offering both comfort and style for the residents.
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