The project was under design when the pandemic started, and we took a big pause and repositioned the approach to develop Micro Venues, a Food Hall approach. This approach created multiple micro venues within one space that gave the operations team better control over staffing, hours, and offerings for residents. Depending on the time of day or week, venues can be open or closed, featuring various options. One venue was an outside/inside experience that featured a "Local Plate" concept, allowing a local restaurant partner to provide offerings from the community. 

We began the process of building the brand for Pennswood by collaborating with Culinesse to gain the vision they had for their overall food service. In their casual everyday bistro, we chose easy, durable melamine that coordinated with the interior design, matched with interesting hearth oven-ready pieces, a pop of color with a comfortable ceramic coffee mug, and playful cloth bistro napkins! Going along with the everyday casual, we crafted a simple but fun Seasons logo, as well as menu covers with edible menu templates that were both displayed on their digital menu boards and the traditional table menus. The flex bar experience warranted a fun and organic selection of tapas-style stoneware in soft, muted, modern hues, with fun servers, board styles, and eclectic barware for fun mix-and-match tapas and complete bar service.

Turning to Pennswood's fine dining area, we took the traditional 1382 and crafted a logo and entrance experience. An experience that brought a sophisticated feel and a table service of modern textured china, satin flatware, and a menu cover with an edible template that simply elevated the experience provided for the community.