In developing the branding for Dunwoody Village's expanded dining venues, we delved into the community's rich history and mission to create names and identities that authentically reflect its heritage and values. We crafted Hearthside as a welcoming and social space, emphasizing warmth, family, and the savory creations from its open-hearth oven, blending contemporary comfort with a nod to the past. The fine dining venue, 1712, honors the year William Hood Dunwoody’s ancestors settled on the property, and the leaf symbol in the brand reflects the communities historic ash tree.  For the private dining space, The Reserve, we drew inspiration from the love of nature within the community, symbolizing an exclusive space akin to a wildlife reserve, while also paying homage to Dunwoody’s legacy in finance. The Fox Den, the bar and lounge, embraces the playful and cozy lair of the local red fox, celebrating the community's passion for the surrounding wildlife and fostering a sense of connection. Lastly, The Trolley Stop references Newtown Square’s historic trolley era when Dunwoody was once a stop on the historic mainline, and now it offers a convenient grab-and-go option for quick snacks or meals. This creates an approachable experience for residents. By weaving these stories into the brand identities, we ensured that each venue reflects the essence of Dunwoody Village, enhancing its appeal while celebrating its history, nature, and tight-knit community spirit.